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Dr Cocoa is the first of its kind, chocolate flavored cough syrup. We developed the entire go-to-market strategy which was primarily focused on digital efforts. The creative reinforced the main ingredient, chocolate, and featured their beloved icon, "Dr. Cocoa."
Digital Strategist & Creative Director: Kristen Krone
Art Direction: Greg Roman
UX Design: Alberto Lora
Development: Rene Ruiz