I create at the intersection of culture, social platforms, and commercial growth.

Download my resume here.  

I’m passionate about building smart, intuitive creative strategies that drive measurable business impact while strengthening long-term brand equity. I operate at the intersection of brand storytelling and performance marketing—where creative is designed not just to inspire, but to convert, retain, and scale.

With over 15 years of experience leading global brand, social, and digital strategy, I build scalable marketing ecosystems that connect creative excellence to measurable business growth. I have led high-performing in-house teams, implemented governance and testing frameworks, and partnered closely with Growth, Product, and Analytics teams to align creative output with commercial objectives. My background spans enterprise and high-growth organizations across wellness, CPG, retail, and technology, with a strong focus on digital-first, performance-driven execution.

In the latter half of my career, I’ve concentrated on building creative organizations that balance speed, quality, and rigor—developing the people, processes, and frameworks that allow teams to deliver exceptional work at scale while maintaining brand integrity.

Areas of Expertise

Tools & Program Experience

Adobe Creative Suite, Figma, InVision, Sketch, Monday, Asana, Basecamp, Microsoft Office 365

On a personal note…

I volunteer my free time at a local horse rescue, I played D1 Field Hockey in college, and I enjoy a good glass of wine. Cheers!